The Daybook · For the gift buyer

How to buy a watch
as a gift.

Three questions. Answer them and the rest is choosing between good options.

A watch is one of the few gifts that gets worn every day and kept for decades — which is exactly why buying one for someone else feels like a test. It isn’t. Behind the counter we ask gift buyers the same three questions, in the same order, and the right watch usually names itself.

The wrist

Whose wrist is it going on?

The most useful thing you can do costs nothing: look at a watch they already wear. A slimmer wrist wears a smaller, thinner case well; a broader wrist carries a bigger dial without looking borrowed. If they wear a bracelet, a metal band will feel familiar; if they favour leather goods, so will a strap. You are not guessing — you are matching.

II. — The style lane

What does their week look like?

Watches sort into lanes, and people do too. A dress watch for someone whose week runs on meetings and dinners. An everyday steel piece for the person who wants one watch for everything. A sport watch for the runner, the swimmer, the one who is hard on their things. And for the person with a favourite galaxy, there is a licensed cabinet. Pick the lane their week already lives in, not the one the catalogue photo suggests.

III. — The occasion

What is the watch marking?

An anniversary asks for something she’ll dress up; a graduation asks for something he’ll wear to a first job interview. The occasion sets the register — and the deadline. Orders ship from Montréal, and shipping is free over $199 across Canada and the USA, so the practical question is simply ordering with a comfortable margin before the date. Give yourself a week you don’t need.

Answer those three and you are no longer buying blind — you are choosing between a handful of watches that would all land well. And if you want a second opinion on the final two, call the house. Talking a gift through is most of what we do.

Start with the Case

or call the house first: +1 (514) 831-8255

Authorized dealer · Free shipping over $199 (Canada & USA) · 30-day returns

Questions? Reply to this email, or call the house: +1 (514) 831-8255.

How to buy a watchas a gift.

How to buy a watch
as a gift.